The Brief
The Nurture by Nature Nutrition brand embodies the essence of holistic wellness and the simplicity of a nature-inspired lifestyle. Designed with care, it reflects the brand's ethos of balance, nourishment, and vitality. Key design elements include:
Calming Aesthetic: A soft, earthy color palette that evokes feelings of warmth, serenity, and connection to nature.
Vibrant Imagery: Lush visuals of fresh produce and wholesome meals that celebrate the beauty of nutrient-dense foods.
Nurture by Nature Nutrition Website Design
The Client
Patti McCoy is a passionate and dedicated Functional Nutritional Therapy Practitioner (FNTP), who graduated in June 2020. She is deeply inspired by the transformative power of a nutrient-dense, whole-food diet, having experienced its profound effects on overall health and wellness firsthand. Patti is committed to sharing her knowledge and helping others embrace a lifestyle that nurtures both body and mind. Her enthusiasm for cooking, teaching, and connecting with her community is at the heart of her practice.
Scope of Work
Logo
Brand Guidelines
Web Design
Social Media Content Creation
Branded Printed Collateral
Logo
A blend of holistic wellness and natural nourishment, encapsulating the essence of a nutritionist’s approach to health. The design incorporates clean, modern typography paired with subtle organic elements that visually connect the brand to its focus on nature and well-being. The logo's clean lines and thoughtful elements make it versatile for various uses, from digital platforms to printed materials.
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Website
A clean and inviting design centered on promoting health and well-being through natural nutrition. With a soothing color palette with subtle natural accents to create a calm and approachable user experience. The layout is simple and easy to navigate, focusing on core services such as nutritional assessments. The user-friendly design enhances the brand’s commitment to educating clients on how to nurture their bodies naturally.
Social Media Graphics
The combination of vibrant imagery with informative content engages and educates the audience. Each design features high-quality visuals of nutritious food and wellness-related topics, with a clean and modern layout that aligns with the brand’s natural, health-conscious aesthetic.
Branded Printed Collateral
The use of elegant typography and subtle natural textures to communicate a sense of warmth, trust, and professionalism. Using the brand’s signature purple and green accents establishes consistency across all materials. Organic elements, like leaf and fruit illustrations, are subtly integrated to reinforce the brand’s connection to nature and holistic health. Each piece is designed to feel both approachable and refined, creating an inviting atmosphere.
