PureFit Branding and Social Media
The Brief
PureFit, led by trainer Bre Truner, is dedicated to helping individuals achieve their fitness goals through personalized, results-driven programs. Focused on empowering clients, PureFit offers customized workout plans, nutrition guidance, and ongoing support to ensure sustainable progress and overall wellness. The approach combines strength-building exercises with holistic fitness principles, promoting both physical and mental well-being.
The Client
PureFit, led by trainer Bre Truner, sought to establish a professional yet approachable brand identity that reflects its commitment to empowering individuals on their fitness journeys. The goal was to create a cohesive visual identity that resonates with the target audience and aligns with the values of empowerment, health, and personalization.
Scope of Work
Logo
Brand Guidelines
Social Media Content Creation
Branded Printed Collateral
Logo
Stylized "P" and "F" letters in a combination of cool blue and green tones reflect the focus on health, vitality, and balance. The flowing curves convey a sense of movement and fluidity, emphasizing the dynamic nature of a personal trainer's role. It’s clean, approachable, and professional, aligning with PureFit's focus on empowering clients through personalized fitness journeys.
Color Pallete
1b1d27
2A5E5D
8E7A93
9AD6D6
Social Media Graphics
The combination of vibrant imagery with informative content engages and educates the audience. Each design features high-quality visuals of nutritious food and wellness-related topics, with a clean and modern layout that aligns with the brand’s natural, health-conscious aesthetic.
Branded Printed Collateral
The visual direction conveys professionalism while maintaining a welcoming, approachable vibe. The use of contemporary design elements such as subtle gradients, modern typography, and streamlined logo shapes creates a sense of energy and fluidity, resonating with the dynamic nature of fitness.
