The Brief
Based on extensive user research focused on player preferences, we identified strategy enthusiasts and competitive gamers as our primary target audience. Our secondary audience includes Esports professionals and casual gamers with an interest in RTS. This decision was informed by case studies on the "Killer, Achiever, Socializer, and Explorer" player types, which showed that RTS gamers enjoy challenging gameplay and compelling narrative stories. These insights supported our decision to introduce the world of IMMORTAL: Gates of Pyre and the diverse characters within its universe.
IMMORTAL: Gates of Pyre Branding & Social Media
The Client
SunSpear Games™, Inc. is a development studio with a deep background in creating several of the most popular mods for Skyrim and Starcraft and developing the internationally known keyboard layout for professional players called The Core.
SunSpear Games is pursuing its goal to reignite RTS fans – with IMMORTAL: Gates of Pyre™- a real-time strategy game in which players assume the role of Immortal, leading armies as godlike generals to dominate the battlefield and conquer their rivals.
Across many worlds, these "Immortals" lead their proud and mighty civilizations to victory with unique structures, troops, and powerful abilities, helping them achieve ultimate victory.
Scope of Work
Website Redesign
Social Media Strategy
Marketing Strategy
Brand Guidelines
Cinematic Trailers
In-Game HUD UI/UX Design
Main HUB UI/UX Design
Branded Printed Collateral
Brand Guidelines
Artbook Design
The Immortal: Gates of Pyre artbook is a tribute to the mystical resources and the formidable factions that define the game’s universe. Throughout the artbook, the textures and visuals are deeply inspired by the powerful elements—Pyre, Alloy, and Ether—and reflect the essence of the game’s iconic factions: the Q'rath and the Aru.
A collection of breathtaking concept art and a visual journey that encapsulates the elemental forces and factions of Immortal: Gates of Pyre. It’s an essential piece for fans, immersing them fully in the game’s mystical resources and powerful factions.
Alpha Playtest Teaser
Alpha Gameplay Trailers
Each cinematic showcased different gameplay playstyles, offering players a glimpse into the strategic diversity of IMMORTAL: Gates of Pyre. We use marble textures to a mythological theme, aligning with the game's core concept and creating a visually cohesive experience.